Media planning requires an understanding of the way consumers read, watch, listen or search through media environments. Increasingly in the age of dialogue it also requires a clear understanding of what will motivate consumers to create content related to brand messages or follow a brand campaign.
With the massive expansion of media platforms, both professional and consumer generated, media planning has become more and more complex in recent years. Families no longer sit down together to watch the same shows every night but instead often have very separate viewing/media consumption habits.
This fragmentation is fantastic for niche brands that target specific age or interest groups.
Our Team Uses Consumer insights to identify the right way to communicate the message to Ensure the Appropriate Media in Most Efficient & Effective Way Possible at Right Time.